Department • S was tasked with developing Fletcher Insulation’s launch campaign for their new product called FirmaSoft. An insulation batt which is firm fitting, yet soft to handle. Aimed primarily at the trade, Department • S developed the campaign line – Perfectly Balanced.

With FirmaSoft it’s a balancing act. Firm enough to fit, yet soft enough to handle. Visually, how do you represent ‘Perfectly Balanced’ in an interesting way? Something that will attract attention in a cluttered trade environment? Yoga!

 

Perfectly balanced yoga headstands were depicted on hardware store posters and brochures, floor social distance decals, header cards, magazine ads, social media, website banners and e-signatures.