Embrace Life’s Messiness
ITW AAMTech asked us to help them Embrace Life’s Messiness by reinvigorating the Chemtech brand, known for their popular CT18 SuperWash product, by launching the Chemtech Clean Routine and new CT18 SuperFoam. An exciting project, developed in only a few short months. Department • S was involved right from the start from the channel strategy and digital media planning and buying, a new brand theme, through to the video shoot and co-ordination including talent and location hire, two short videos, one instructional video, point of sale, a social media campaign utilising the innovative AdSync technology, digital creative, organic and paid social media campaigns, staff training and more.
CT18 SuperFoam will bring out the Beauty in your Beast!
What we did
Channel strategy
Digital media planning & buying
Brand theme development
Video production
Video shoot
Audio production
Social media strategy
Social media organic content
Social media paid ads
In-store Point of Sale
Store staff training collateral
Website design
Web banners
Chemtech superfoam