Boral asked us to help launch their new SOHO Porcelain Tile Collection – the latest in their extensive range of outdoor paver tiles.
With the brief to inspire and educate customers about these unique porcelain pavers, we set about creating a stunning image library that encompassed the complete range of SOHO colours and textures in a variety of settings.
An integrated campaign under the banner “SO…” was developed –
SO STYLISH, SO DURABLE, SO EASY TO INSTALL, SOHO.
Our campaign featured press advertising, online video, social media, bespoke product brochures and a beautifully designed large-format sample folder, which showcased cut-down samples of the entire range.
Was the campaign a success? So far, so good!
With the brief to inspire and educate customers about these unique porcelain pavers, we set about creating a stunning image library that encompassed the complete range of SOHO colours and textures in a variety of settings.
An integrated campaign under the banner “SO…” was developed –
SO STYLISH, SO DURABLE, SO EASY TO INSTALL, SOHO.
Our campaign featured press advertising, online video, social media, bespoke product brochures and a beautifully designed large-format sample folder, which showcased cut-down samples of the entire range.
Was the campaign a success? So far, so good!
