We were asked to help refresh and relaunch the Nullifire brand of fire protective paints to the Australian market. As one of the world’s leading intumescent architectural coatings, Nullifire has had a global presence for over 40 years. Nullifire products have been used to protect iconic Aussie constructions such as No.5 Martin Place and Melbourne Airport. After intensive research and client consultation we created a fresh logo and a new visual expression system that appeals to engineers, specifiers and builders, and clearly articulates Nullifire’s new strategic direction. A range of applications followed including stationery, sales brochures, exhibition material and ongoing advertising in trade publications.